A Student Looks at Two Websites on Lasik Surgery (laser surgery) :: Sell Websites Buy Web Sites

A Student Looks at Two Websites on Lasik Surgery (laser surgery) Today there are so many choices in life and a person who wears glasses or contacts might decide to eliminate the need for such medical devices. Lasik (Laser assisted in situ keratomileusis), the most commonly performed type of laser surgery, is an effective treatment that can correct many vision problems by reshaping the cornea. Life without glasses or contact lenses would be easier and more enjoyable for any human being. But can a person’s vision get worse after the procedure? To be free from doubts and questions most people can turn to the Internet to search for needed information. The Internet is growing and is one of the most effective ways for businesses to advertise their products and services to customers. Everywhere one turns it is .com, .gov, .edu, .org, there are many choices. Web sites offer information on topics but they all have limits. Most Web pages on the Lasik topic are directed to the doctor’s office and there are thousands of these advertising sites. One site offers video information from doctors and other professionals. Another home page offers information and personal questions to ask the doctors. It’s very obvious that one Web page alone does not have enough information for the researcher. Two good sites that offer wonderful information on Lasik are www.fda.gov/cdrh/lasik/, www.lasikinstitute.org/. The U.S. Food and Drug Administration through the Department of Health and Human Services has a very informative page www.fda.gov/cdrh/lasik/. Many different links on this page can give a person easy ways to access and understand unbiased information. The first impression about this Web site is the co-ordinate between the title, the links, the graphics and the colors that are used. The title is big enough to get people’s attention and direct them to what they are looking for, not like some web sites which do not have well-balanced compositions. There are no bloated graphics on this site or scaling image problems. The text is not dense but well written with readable font size. The terms used are simple and professional with a provided glossary. An obvious distinction of this site from others is it seems to be very truthful when it shows all the risks that people could face after the surgery. Examples are losing vision, developing debilitating visual symptoms, and patients being under or over treated.

Consumer Brhavior

Culture is the basic values, perceptions, wants, and behaviors, learned by a member of society from family and other Important Institutions. culture Is the most basic cause of a person's wants and behavior. Human behavior is largely learned. Growing up in a society, a child learns basic values, perceptions, wants, and behaviors from the family and other important institutions. A child in the united states normally learns or Is exposed to the following values: achievement and success, activity andInvolvement, efficiency and practically, progress, material comfort, Individualism, freedom, humanitarianism, youthfulness and fitness and health. Culture Is the set of basic values, perceptions, wants and behaviors learned by a member of society from family and other Important institutions. A culture Is the complex of values, ideas, attitudes, and other meaningful symbols created by people to shape human behavior and the artifacts of that behavior as they are transmitted from one generation to the next.Culture is the sum total of learned beliefs, values, and customs that serve to direct he consumer behavior of members of a particular society. It is the fundamental determinant of a person's wants and behavior. culture is an extremely broad and encompassing term which includes what we have learned, our history, values, morals, customs, art and habits. Importance of the cultural study Culture act as a motivator of consumer behavior Culture is the most pervasive external force on an individual's consumption behavior. Marketing executive must consider the importance of cultural setting within which consumer behavior takes place.Culture vary from country to country and as a result onsumption patterns among people vary. Failures to carefully consider cultural differences is often responsible for monumental marketing failures. cultural influences have broad effects on buying behavior because they permeate our daily lives. every groups or society has a culture and cultural infl uences on buying behavior may vary greatly from country to country. Failure to adjust to these differences can result in ineffective marketing or embarrassing mistakes.An understanding of culture is important to you as a marketing manager because it always provides approved specific goal objects for any generalized human want. How people work and play, what they eat, how they eat, how and what they buy are all affected by the cultural traditions and socially developed modes of behavior we can laentl Ty tnree aspects 0T a glven culture . tnese are as Tollows: Culture is a pattern of Behavior Culture is learned Culture is transmitted from one generation to the next. Characteristics of culture The invisible hand of culture: Culture is like the air we breathe. t is so obvious that we cannot escape from it. The impact of culture is so natural and automatic that its influence on behavior is usually taken for granted. Culture satisfies needs: Culture determines the ways of satisfying the h uman needs. Individuals have different types of needs. How these needs will be satisfied is being determined by the culture. Culture is learned: Culture is learned rather programmed genetically. As an individual grows in a particular environment he learns about different aspects of culture through his interaction with other members in the society.Culture is shared: Cultural values, beliefs, norms are shared by the majority of the members of a given culture because they gratify our needs. Culture is dynamic: No culture is static. cultural swings take place. as the environment is changing, culture has to be changed in order to survive. Components of Culture Cognitive component Material component Normative component Cognitive Components: The basic component of any culture is one relating to people's knowledge about the creation and existence of the universe. this aspects is based on either people's observation or on certain factual evidence that they have.Material Component: Another im portant component of any given culture is the material feature of the society. t consists of all the tangible things that human beings make, use and give value to the material component varies from culture to culture as the cognitive component. it is based on the technological state that the society has achieved and understood looking at the artifacts of the society. the artifacts include type of housing where people live, furniture they use, and other material material goods they posses. Normatlve component The other important component of a culture is the normative component.The normative component is composed of the values and norms of the society which uides and regulates behavior. It consists of the values, beliefs and rules by which a society directs people's interactions. Norms are rules and guidelines setting forth proper attitudes and behaviors for specific situations. Cultural Symbolism: A symbol may be defined as the sign or representation of something moral or intellectu al by the images or properties of natural things. Obviously, it is important for marketers to be aware of the symbolic nature of their products and packaging.Different studies on culture identified two types of symbols used by people in ommunicating among them. They are a) Referential symbols b) Expressive symbols Referential symbols are those that mean or indicate specific objects. The word pen for example means item which is used for writing purpose. It is easy for marketers to understand the meaning of referential symbols and as a result they do not face much problem with regards to the referential symbols. Expressive symbols: expressive symbols are those that may carry different meaning to people of different cultures.The meaning of the same expressive symbol may be nterpreted differently by people of different cultures. Thus their meaning are not limited. For example; showing thumb, may mean an appreciation to an american, whereas, the same symbol may carry a negative connotati on to a bangladeshi. Marketers must face a lot of problems with regards to the expressive symbols. Cross-culture Cross cultural study or research is a technique applied for comparing cultures on the basis of similarities and differences as well as studying different segments of a total culture.Cross cultural study is defined as the systematic comparison of similarities nd differences in the material and behavioral aspects of cultures. How to adapt your marketing decisions with other cultures: To be successful in foreign markets, a marketer must adapt his marketing decisions with that of the new cultures. Lot of companies made mistakes and incurred huge loss in overseas markets by following marketing strategies successful in their own cultures. To make appropriate adaptations, number of questions must be asked by a multinational marketer to himself and answers must be sought.Is the geographic area homogeneous with respect to the culture? How does the cultural setting influence or det ermine product and service needs? What needs can this products fill In tnls culture Can enough of the groups needing the product afford the product? What values or patterns of values are relevant to the purchase and use of this product? What is the distribution, political and legal structure concerning the product? In What ways can we communicate about this product? Seeking answers to the above few questions may help marketers to think of adapting their marketing policies in an overseas cultures .

The Future Tense in Italian

Your parents will prepare pasta alla puttanesca for dinner next time. On Saturday he’ll buy that leather jacket hes been thinking about, and next year you’ll learn the future tense. (Well, let’s hope that it will be right now instead of next year, but for example’s sake, we’ll say next year.) The future tense in Italian expresses an action that will take place, quite simply, in the future. While in English the future is expressed with the helping verb will or the phrase going to, in Italian, a verb ending marks it as being set in the future tense. Have you ever heard the phrase, â€Å"Che sarà  , sarà  Ã¢â‚¬ ? It means â€Å"what will be, will be†, and the final letter of the word â€Å"sarà  Ã¢â‚¬  will give you your first taste of the future tense. Let’s practice with the examples from the beginning of this article written in Italian. La prossima cena, i tuoi, prepareranno la pasta alla puttanesca. - Your parents will prepare la pasta alla puttanesca for dinner next time.Sabato, comprerà   quella giacca di cuoio a cui pensava da tanto tempo. - On Saturday, he’ll buy that leather jacket he’s been thinking about.L’anno prossimo imparerai il tempo futuro in italiano. - Next year you’ll learn the future tense in Italian. How to Conjugate the Future Tense -ARE Verbs The future tense (futuro semplice) of first-conjugation regular (-are) verbs is formed first by changing the infinitive ending -are into -er. The following future endings are then added to the root: -à ²-ai-à  -emo-ete-anno Future Tense Conjugation of Cantare io canter noi canteremo tu canterai voi canterete lui, lei, Lei canter loro, essi canteranno Esempi Un giorno canterà ² sul palcoscenico con Jovanotti. - One day I will sing onstage with Jovanotti.Quando compiranno trent’anni, canteranno in una gara di karaoke! - When they turn 30 years old, they will sing in a karaoke contest!Domani Marco e Anna canteranno nel coro! - Tomorrow Marco and Anna will sing in the chorus! ​TIP:  When the time that something is happening is noted, like â€Å"domani - tomorrow†, you don’t necessarily have to use the future tense. You can just use  the present indicative  and say something like, â€Å"Domani vado a scuola. - Tomorrow I’m going to school†. -Ere and -Ire Verbs The future tense of regular second-conjugation and third-conjugation (-ere and -ire) verbs is formed by simply dropping the final -e of the infinitive and then adding these endings: -à ²-ai-à  -emo-ete-anno You’ll notice that these are the same endings as those added to the -are verbs. For a sample conjugation, see the table below, which conjugates the verbs credere and partire. Future Tense Conjugations of Credere and Partire io creder noi crederemo tu crederai voi crederete lui, lei, Lei creder loro, Loro crederanno Esempi Ci crederà ² quando lo vedrà ². - I’ll believe it when I see it.Dopo aver avuto dei figli, lui crederà   nel vero amore. - After having had kids, he will believe in true love.Crederanno a tutto quello che gli dirai. - They’ll believe everything you’ll tell them! io partir noi partiremo tu partirai voi partirete lui, lei, Lei partir loro, Loro partiranno Esempi Alla fine di settembre partirà ² per Roma. - At the end of September I will leave for Rome.Ti laureerai e poi partirai per l’Africa? - You will graduate and then you will leave for Africa?I miei cugini partiranno il 7 di giugno. - My cousins will be leaving on June 7th. Irregular Verbs In the future tense, some verbs are irregular. For example, the verbs dare, stare, and fare simply drop the final -e of their infinitives and form the stems dar-, star- and far-, respectively. The stem of the verb essere is sar-. All of these stems are then combined with the regular future-tense endings listed above. The verbs listed below also have an irregularly shortened stem in the future tense (usually, because the vowel a or e is dropped from the infinitive). andare andr- avere avr- cadere cadr- dovere dovr- potere potr- sapere sapr- vedere vedr- vivere vivr- Irregular Future Tense Stems Also be aware of the spelling of verbs with infinitives ending in -ciare and -giare. These verbs drop the i before adding the future endings to the root, like tu comincerai, noi viaggeremo. Also, verbs with infinitives ending in -care and -gare add an h to the root for the future to preserve the hard sound of the c or g of the infinitive: io cercherà ², loro pagheranno.